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20 Apr 2020 • Makii

Hold on, let me explain... The Milky Change Quiz

Hopefully, our little Milky Change Quiz on Instagram brought you here, if not…stop right there - spoiler alert! Check the story highlight on milkychance_official and take the quiz before you continue reading and ruin the whole fun for yourself.
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    Ok, now let me contextualize those quiz contents, because as always, questions about environmental sustainability aren’t easily answered and there are usually many factors to be considered. Our little quiz is meant for entertainment purposes only, but for those who are interested in finding out more about some of these issues, I wanna lay out some more quick info right here. 

    Let’s start from the top.

  • How much plastic do we eat, swallow or breath in involuntarily every week?

    A new study suggests, that on average we eat, swallow or breath in about 2,000 tiny pieces of plastic each week. An amount equal to the weight of one credit card. Yuck! 

  • Consuming music digitally reduces it's footprint by how much?

    The correct answer of 40-80% portrays a wide range, because there are so many factors to be considered here. Yes, streaming seems like a more eco-friendly option over the physical music medium, but that isn’t true in all cases. Did you take a car to the record shop to buy a shrink wrapped, jewel-case CD? Or did you perhaps get your light weight LP delivered to your house using green shipping? Did you know, that there are also big differences between streaming platforms? Check out the click clean report by Greenpeace, to find out which streaming platform is the best choice for the environment. 

  • How much does audience travel account for within the music industry's CO2 emissions?

    Yet again, a rough number, because it highly depends on how the audience is traveling to a show or a festival. The report by Julie’s Bicycle for the UK market, finds that audience travel is one of the biggest contributors to the industry’s environmental footprint and accounts for roughly 43% of the CO2 emissions. Meaning, you play a huge role in bringing about the change the live music industry needs. Next time you go to a show (which is hopefully possible again soon) please consider walking, riding your bike or using public transport. Because again, we are all in this together. 

  • A single cigarette butt can pollute up to how much water?

    I don’t need to tell you that cigarettes are bad for one's health, but they are even worse for the environment. I came across several estimations to answer this question, from 40 up to 1000 litres of water, but one thing is clear: cigarettes are one of the most common single use plastics found in nature (an estimated 4.5 trillion of them are thrown away every year worldwide) and the toxic chemicals leaking out of them pollute water bodies as well as pose a threat to aquatic life.

  • How much CO2 can be absorbed by a fully grown (beech) tree per year?

    In the first couple of years a tree doesn’t absorb much carbon dioxide, only with some age, it can bind considerable amounts of CO2. A beech tree for example needs to grow for about 80 years to absorb 1 ton of CO2 (=12,5kg per year). You might’ve heard of our tickets for trees project: for every ticket sold to one of our live shows, we will plant one tree in Madagascar to help restore the local mangrove forests.

  • How much CO2 is released (per person) on a flight from Berlin to Los Angeles?

    You can probably guess what I’m gonna say: it depends. Using the offsetting calculator by atmosfair, you will find that your seat on a direct flight Berlin to L.A. will account for roughly 1030 kg of CO2 (one way). But that is just CO2 alone, the climate impact coming from condensation or ozone formation isn't even included in that equation.

  • Join us tomorrow for a Virtual Happy Hour in celebration of Earth Day

    Thanks for taking part in our silly little Milky Change quiz! We hope we could entertain and inform you in a playful way and take your mind off of the current situation - even just for a minute.

    Don't forget, we are celebrating tomorrow's 50th Earth Day with a virtual happy hour. We are going live on Instagram tomorrow evening at 8pm (CEST) to discuss music and sustainability and answer some of your questions.
    See you there!

Title picture © Anthony Molina